Taking on a turnaround challenge with a technology business was Simon’s choice of entrepreneurial challenge at 23. Without any specific industry or technology experience he’s grown the business to be the leading provider of environmental software, facilitating data capture and providing consulting services to government institutions, waste management firms and large industrial corporations. Not satisfied with that, he’s challenged the team to set of in pursuit of an ambitious sustainable goal of being the technology platform that will enable zero waste, globally and truly be a circular economy.

Known for his passionate and forward-thinking approach, Simon is constantly pushing boundaries and challenging the status quo (and then having to move quickly to survive the consequences). His belief is that the waste industry needs to change radically to deal with the global waste challenge and meet the communities' future expectations. Technology is key to solving that problem efficiently and he’s focused on leading his team to the core part of that solution.