President & Co-Founder
Linqia

Personal Profile

Maria Sipka is the president and co-founder of Linqia, the first performance-based influencer marketing platform. Linqia helps over 200 leading national brands and their agencies reach a new generation of buyers through authentic, influencer-generated content, including Kimberly Clark, Nestle, General Mills, Unilever Black & Decker, Clarins, La Prairie, Disney, Gap, Method, NBC, Microsoft, Samsung, SC Johnson, Walmart and JP Morgan. 

Prior to Linqia, Maria was the founding COO at XING, Europe’s leading business network, where she led XING’s communities and premium group offerings, exiting shortly after its IPO. She also founded the content marketing agency Cherry Communications at age 18 and grew the agency to be one of the most respected consultancies in Australia, with a client list of over 100 brands.

Maria has been recognised as one of the leading women in technology by Forbes.

Areas of experience

User growth and engagement, Monetisation and revenue growth, Partnerships, Hiring, Team and culture development, Fundraising.

Industry Experience

CPG, Retail, Entertainment, Technology.

What's the one thing you wish you had known before moving to the US?

That I would literally need to sign my life away for a good four years before seeing light of day. It's a do or die mentality here. No notion of work/ life balance, family or social pursuits, hobbies or traveling when you're in the middle of the Silicon Valley startup arena.

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