Global Head of Performance Media Solutions

Personal Profile

Barney Pierce leads global commercialization for Google's Display advertising solutions based in Mountain View, California. Barney has been with Google for over 10 years, working in both the Australian and US Markets. Prior to Google, Barney was a Marketing Professional for eight years, working for top global brands including Citibank, InterContinental Hotels Group and a successful Australian start-up IT Services Company called KAZ Computers. Barney is also a graduate of The University of Sydney's Economics Faculty.

Areas of experience

Product Strategy, User growth and engagement, Monetisation and revenue growth, Hiring, Team and culture development, Product Commercialization - testing, launching and scaling new products globally.

Industry Experience

Technology, Media, Media Tech, Finance, Hospitality. 

What's the one thing you wish you had known before moving to the US?

Secure strong mentors who have been through what you are about to go through right from the start. There's definitely more of a business cultural adjustment than I expected, and heading into such a large and competitive market can be daunting. If I had my time again, right from the start I would have looked for a few strong mentors that could provide timely guidance and advice based on their own relevant experiences.