Annabel

CEO
Never Liked It Anyway

Areas of expertise

Brand Strategy, Content, Marketing, Media and Advertising, Product.

Industry experience

9 years as a branding, marketing and innovation strategist working in London, Sydney, New York and LA for fortune 500 brands - and startups.
 

Helping entrepreneurs

I love helping entrepreneurs beef up their ideas, make them bolder, punchier and splashier and give them the confidence to stay true to their idea DNA. I also enjoy helping think through launch strategy and MVP to get the product off the ground. Language, brand, narrative and tonality matter in unprecedented ways - and shaping that is one of my favorite things to do.